Domain Health Check (Copy - Joh's Accordion Text)

Do you use email marketing tools such as MailChimp, ActiveCampaign, Ontraport, Hubspot etc and find that your marketing emails end up in your audience’s junk mail?

Perhaps the day to day emails you send are also ending up in junk mail?

Improve the chances of your emails hitting your audience’s inbox and not ending up in junk mail.

At Infinite Edge, we’ve found that every business we work with has issues with their email setup when they first come to us, which leads to email delivery issues.

This isn’t necessarily because it was initially set up incorrectly, although that does happen, especially if businesses do it themselves.

Things change over time in every business. Your email provider may change, and new apps get added, especially email marketing apps or CRMs, and these are often added by a business without the help of an expert.

So it’s easy for these things to fall through the cracks.

If your email settings aren’t correct this can result in:

• Emails you send to your own clients, partners, suppliers etc, end up in junk mail

• Your marketing email campaigns rarely or never your audience’s inbox

• Scammers or hackers can impersonate your domain and damage your brand reputation

• We check and correct or add the required DNS records for your domain

• Spam analysis tool - you can send us some examples of your email marketing campaigns (EDMs) and we will analyse them and let you know if they are likely to trigger the spam filters and end up in junk mail.

• We perform a Dark Web scan for your domain which tells us if your domain has been involved in a know data breach, which can affect your domain reputation

• We perform a domain reputation check which tells us whether your domain is listed on any spam blacklists. Being ‘blacklisted’ can also result in any of your sent emails ending up in junk mail.

From the technical side, there’s a whole bunch of settings that we review and correct, or add if they are missing.

Most of this is done on your domain DNS records.

DNS records are essentially like a post office, so when people go to your website, it directs them to where your website lives.

Emails also need to know where to be delivered.

These DNS records are stored with your domain host.

If you don’t know who your domain host is, ask the person or service provider who set up your domain or website. Or let us know and we might be able to help you track them down.

From the email marketing side, having the correct records is just one part of the puzzle to maximise your inbox hit rate.

Knowing what words, fonts, links etc to use or not to use is crucial to the success of your email marketing campaign.

For those who want to know all of the technical stuff that the team at Infinite Edge do for the Domain Health Check, drop us a line and we’ll be happy to share it with you.

Sure you could.

You would need to do lots of research, purchase the right tools, and upskill.

However, do you really want to?

A lot of this is quite technical and if you make a mistake, it could make things even worse, or result in your website or email going down.

What will doing this yourself actually cost you and the business in time and focus?

Your time is much more valuable than that!

Let the team at Infinite Edge sort this out for you, so you can focus on what you do best!